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product guides
Take the guesswork out of your beauty routine with our curated guides for makeup and skincare.
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our story
Then and now: nearly 30 years of true-to-you beauty. Find out where it all began.
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our artistry experts
Get to know our community of pros: explore their tutorials, see what’s in their kits, and find out what keeps them inspired.
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pretty powerful
See how we’ve been working to empower women and girls beyond makeup for nearly 20 years.
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ingredients glossary
Learn about the skin-loving ingredients we source to keep you fresh and glowing—from vitamins and minerals to power botanicals, oils, extracts, and more.