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          Vitamin Enriched Face Base Moisturiser & Primer

          Multitasking, moisturizing primer
          Moisturiser
          Show all Show all
          BESTSELLER
          Vitamin Enriched Face Base Moisturiser & Primer
          Vitamin Enriched Face Base Moisturiser & Primer
          Vitamin Enriched Face Base Moisturiser & Primer
          Vitamin Enriched Face Base Moisturiser & Primer
          Vitamin Enriched Face Base Moisturiser & Primer
          Vitamin Enriched Face Base Moisturiser & Primer
          Multitasking, moisturizing primer
          50ml |
          100ml |
          15ml |
          7ml |
          Add to bag
          YOUR 5 MINUTE EYE ROUTINE
          Spend £80+ to receive a free eyeshadow and mascara duo worth £60+*.

          *Exclusions and T&Cs apply. Offer Ends 08.04.2026.

          What It Is

          Skincare made for makeup. Our bestselling multivitamin-enriched moisturising primer for the face instantly nourishes, plumps, and preps skin with healthy hydration to improve the look of foundation. It's full makeup prep in one step, blending the performance of a primer with the cushion of a face moisturiser.

          TOP REVIEWS

          "Amazing product. My skin feels so much smoother and hydrated after using it and I can say my makeup definitely lasts longer. Definitely recommend it."

          Roso25
          From London

          "I've been using this product for a few years and it's the only thing I use that I need to replace when it runs out. It smells and feels gorgeous and I generally use it as a face base."

          AnnieB
          From Bristol

          "Being outside a lot I get very dry skin but not with this product."

          Fi1984
          From Oxford

          "This really is a wonderful product. It has a lovely consistency and a gorgeous delicate scent. I use it every day and it provides all day moisturisation and a beautiful glow."

          Ang67
          From Glasgow, Scotland

          LIKE A MULTIVITAMIN FOR SKIN

          Vitamin Enriched Face Base Vitamin Enriched Eye Base
          Our #1 moisturiser-and-primer in one replenishes skin with a signature Nourishing Vitamin Blend.
          Awaking Vitamins B and C
          Replenishing Vitamin E
          Hydrating and plumping Sodium Hyaluronate
          Energizing Grapefruit Scent

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          YOUR QUESTIONS, ANSWERED

          Learn more

          WHAT ARE THE BENEFITS OF WEARING A PRIMER? 

          Primer helps grip makeup and create a seamless canvas for application. It can also help improve the look of makeup. When you use Vitamin Enriched Face Base as your primer, you get the bonus of skin-plumping hydration.

          WHEN SHOULD I USE A FACE PRIMER? 

          Primers are formulated to help grip makeup for seamless makeup application and improve the look of foundation.

          CAN I USE VITAMIN ENRICHED FACE BASE AS A MOISTURIZER? 

          Yes, Vitamin Enriched Face Base was initially developed as a moisturizer. It was only after our artists noticed how it created a smooth and seamless canvas for makeup that it was renamed Vitamin Enriched Face Base.

          DO I PUT MOISTURIZER ON BEFORE VITAMIN ENRICHED FACE BASE? 

          If you have normal to oily skin, you don’t need to use another moisturizer before Vitamin Enriched Face Base. Our 2-in-1 moisturizer and primer combines the hydration of a moisturizer with the benefits of primer to help grip makeup and create a seamless base for application. If you have dry to very dry skin, you may want to apply a moisturizer beforehand for extra hydration.

          DO I PUT MAKEUP PRIMER UNDER MY EYES? 

          We recommend using Vitamin Enriched Eye Base on the delicate undereye area.

          DOES SPF GO ON BEFORE OR AFTER PRIMER? 

          SPF should be applied as the last step of your skincare regimen before makeup. Use it after applying Vitamin Enriched Face Base, our 2-in-1 moisturizer and primer. If you are using a separate moisturizer and primer, apply SPF after your moisturizer.

          Vitamin Enriched Face Base Moisturiser & Primer
          50ml |
          100ml |
          15ml |
          7ml |
          Add to bag