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EYE

Our ultimate quick eye shadow stick

38 shades
£29.50
£29.50
1.6 g
YOUR MATCH
Espresso
A shimmering brown.
1.6 g
£29.50

Our quick stick eyeliner

3 shades
£29.50
£29.50
1.1g
YOUR MATCH
Rich Chocolate
Neutral brown
1.1g
£29.50

Artist-curated eye shadow pairs

7 shades
£36.00
£36.00
1.6g
YOUR MATCH
Golden Pink / Taupe
Golden Pink - Golden Pink Shimmer / Taupe - Medium red tone beige matte
1.6g
£36.00

Black Friday Value Set

£47.00 £72.00
£47.00 £72.00
Worth £119
£47.00 £72.00

Multidimensional metallic formula

6 shades
£32.00
£32.00
2.5g
YOUR MATCH
Moonstone
A pale pink gold high sparkle.
2.5g
£32.00

Eyeshadow palette and mascara set

£52.60 £78.50
£52.60 £78.50
£52.60 £78.50

Eye shadow trio for easy looks

5 shades
£24.12 £36.00
£24.12 £36.00
6g
YOUR MATCH
Everyday Greys
6g
£24.12 £36.00

Limited-edition eye shadow palette

2 shades
£60.00
£60.00
10g
YOUR MATCH
Star-Crossed
A pale golden shimmer
10g
£60.00

Dual-ended eyeshadow sticks

£36.85 £55.00
£36.85 £55.00
Worth £72
£36.85 £55.00

4-piece eye and lip set with remover

£38.86 £58.00
£38.86 £58.00
Worth £95
£38.86 £58.00

Limited-edition eyeshadow duo set

2 shades
£36.18 £54.00
£36.18 £54.00
YOUR MATCH
Luminous Smoke Eye Shadow Duo Set
Metallic Eye Shadow: Suede Sugar - a light yellow gold
Metallic Eye Shadow: Steel Quartz - a steel gray
Perfectly Defined Gel Eyeliner: pitch black
Smokey Eye Mascara: black
£36.18 £54.00

Lantern inspired eyeshadow palette

£42.00
£42.00
5.5g
£42.00

8 fun yet wearable shades inspired by the iconic game

£60.00
£60.00
£60.00

Waterproof, no-smudge eyeliner

5 shades
£27.50
£27.50
3g
YOUR MATCH
Black Ink
Best Seller
A jet black.
3g
£27.50

Fine, felt-tip liquid liner pen

£30.00
£30.00
.05ml
YOUR MATCH
Blackest Black
The blackest black.
.05ml
£30.00

Dual-ended eye shadow and liner stick

7 shades
£36.00
£36.00
0.8g
YOUR MATCH
Moss / Dark Olive
Moss: A shimmering neutral olive
Dark Olive: A true olive
0.8g
£36.00

Pigmented eyeliner for high intensity definition

£22.50
£22.50
1.2g
£22.50

Precision gel eyeliner pencil

4 shades
£28.00
£28.00
0.35g
YOUR MATCH
Pitch Black
A blackest black.
0.35g
£28.00

Our quick stick eyeliner

3 shades
£29.50
£29.50
1.1g
YOUR MATCH
Rich Chocolate
Neutral brown
1.1g
£29.50

All-day, pigment-rich liner

£30.00
£30.00
0.56g
YOUR MATCH
Blackout
A dark black.
0.56g
£30.00

Long-wearing, volumizing mascara

2 sizes
£31.00 £51.67 /10ml
£31.00 £51.67 /10ml
6ml
6ml
Choose your size
  • 6ml
    £31.00
  • 2.5g
Close
£31.00 £51.67 /10ml

Thickens, curls, and lifts

£31.00 £25.83 /10ml
£31.00 £25.83 /10ml
12ml
YOUR MATCH
Black
A blackest black.
12ml
£31.00 £25.83 /10ml

Volumizes & lengthens without smudging

£31.00 £56.36 /10ml
£31.00 £56.36 /10ml
5.5ml
YOUR MATCH
Black
A jet black.
5.5ml
£31.00 £56.36 /10ml

All-in-one, refillable brow pencil

10 shades
£35.00
£35.00
.01 oz /.33g
YOUR MATCH
Espresso
A brown black
.01 oz /.33g
£35.00

10 shades
£23.00
£23.00
.01 oz /.33g
YOUR MATCH
Saddle
A rich brown
.01 oz /.33g
£23.00

Master brows in minutes

8 shades
£24.00
£24.00
4.4ml
YOUR MATCH
Rich Brown
A deep warm brown
4.4ml
£24.00

Ultra-precise brow tool

8 shades
£26.50
£26.50
YOUR MATCH
Honey Brown
A warm light brown.
£26.50
Frequently Asked Questions
Learn more
What’s on the Eye page?
Everything you need - eyeshadow, eyeliner, mascara, eyebrow pencil, eyebrow shaper, and more - to create eye-catching soft to smokey looks.
How do I apply eye shadow?
Whether you’re doing an everyday eye look or smokey eyes, you’ll want to start with a neutral shade in your eyeshadow palette. When applying your eye shadow, start by applying a neutral base shadow color from lash to brow bone. Then, pick a second color that’s a little darker than your first shadow and brush and blend it on the lid from the lash line to the crease to add definition. Next, you can add eyeliner and, if you want, diffuse it with a darker eye shadow color. As a final step, add mascara to complete your eye look. If you’re looking for the best colors for your desired look or the type of eye shadow that might work best for you, like our Long-Wear Cream Shadow Stick, chat with one of our artists who can help.
How long does eye shadow last and stay on?

When applied, some eye shadows can stay on all day, like our Long-Wear Cream Shadow Stick, which applies easily for 12-hour wear and is budge-proof, crease-proof, and fade-resistant.

How do I apply eyeliner?

First, determine the style of eyeliner you want to have to complement your makeup look. There are a number of techniques to use, from a simple, thin line to more advanced looks (like a cat eye) that require multiple steps. To put on eyeliner, use a pencil like our Long-Wear Eye Pencil or a brush like our Ultra Fine Eye Liner Brush with a liquid or gel formula and apply as close as possible to the top lash line, using short, deliberate strokes. If desired, thinly line your lower lash line close to your waterline using the same technique. For help, chat with one of our artists.

How long does eyeliner stay on?

Depending on the formula, certain eyeliner products can stay on all day. For example, our waterproof Perfectly Defined Gel Eyeliner gives up to 12 hours of wear.

How do I apply mascara?

Different types of mascara can be applied in different ways. But typically, mascara is applied to clean lashes in a simple, upward motion. Once you have your desired lash coverage, allow the mascara to dry thoroughly before proceeding with additional coats or top coats. Long-wear and waterproof mascaras can be difficult to remove with water, but with products like our Instant Long-Wear Makeup Remover, removing mascara is simple and easy.

Can you put mascara on eyelash extensions?

To know whether it is recommended to use mascara for eyelash extensions, it is best to check with the technician who applied the extensions.

How do I shape my eyebrows?

Begin shaping your brows by combing your brow hairs down with a spoolie, such as you find on one end of our Perfectly Defined Long-Wear Brow Pencil. Next, find where your eyebrow shape should start by holding a pencil (or thin brush) against your nostril and aligning it with the inner corner of your eye. This is where the brow should begin. Next, to find your arch’s high point, tilt the top of the pencil about 45 degrees so it aligns with your pupil, while still holding it against your nostril. To determine where your eyebrow should end, tilt the pencil further so it lines up with the end of your eye, still keeping it aligned to your nose’s edge. Now that you know the position of your brow points, you can begin to outline and fill your brows from there.