O.M.G. WOW
NEW Eye Opening Mascara
Eye Opening Mascara
High-drama volume and high-impact curl in the blink of an eye. The jumbo brush fans and pushes lashes up and out, while the rich, carbon-black formula intensely thickens, curls and lifts the look of lashes all day for the ultimate eye opening effect.
Why You’ll Love It
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Brush
The all-new jumbo brush head fans out each and every lash and pushes lashes up for an eye-opening effect.
Body
A rich, full-bodied formula builds quickly for instant drama and volume.
Wear
The long-wearing formula stays put for 8 hours—no smudging or flaking.
LIFT
Lashes stay lifted and curled all day.
Removal
Skip the makeup remover— mascara rinses off easily with warm water.
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